Big Sky Resort Taps MAP Brewing for Limited-Edition Craft Beer to Celebrate New Chairlift
Big Sky, Mont. (November 22, 2021) - Something big is brewing. A new collaboration between Big Sky Resort and MAP Brewing is giving skiers and riders something new to toast to the upcoming ski season: Swifty Session Pale Ale.
Swifty Session Pale Ale celebrates the installation of Swift Current 6, the fastest six-person chairlift in North America, complete with a weatherproof bubble and heated seats. Swift Current 6, affectionately known by Big Sky skiers and riders as “Swifty,” will debut on the Resort’s opening day of the 2021-2022 season, November 25. 
MAP Brewing, a Bozeman, Montana-based brewing institution for six years, is crafting a limited run of Swifty Session Pale Ale with specialty hops for a light, sessionable, citrus flavor profile.
“We constantly encourage our crew to get outside and enjoy everything Montana has to offer, so we’re excited to be collaborating with Big Sky Resort on this beer,” said Patrick “PK” Kainz, owner of MAP Brewing. “Light-bodied with light citrus and pine notes, it’s the perfect beer to enjoy after a beautiful day on the mountain.”
“Swifty Session Pale Ale will be available in all Big Sky Resort dining facilities in Mountain Village and the Madison Base Area, as supplies of this limited brew last,” said Adam Stevens, vice president of food and beverage, Big Sky Resort. “We’re looking forward to sharing our passion for innovation, great beer, and a love for the mountain experience with our guests this season.”
In parallel with the chairlift’s sustainability-themed chairbacks, which educate skiers and riders about the ForeverProject, the resort’s sustainability initiative and roadmap to net-zero emissions, Swifty Session Pale Ale will also benefit a local sustainability initiative right here in Big Sky. A portion of draft beer sales will benefit Big Sky Sustainability Network Organization (Big Sky SNO), a local and engaged non-profit organization to further environmental conservation and advocacy in the community of Big Sky.
"What a fun and celebratory collaboration with Big Sky Resort and MAP Brewing to increase environmental awareness and engagement in the community, and encourage collective efforts towards reducing Big Sky’s carbon footprint,” said Lizzie Peyton, Big Sky SNO’s community engagement director.
Specially brewed for après ski after exploring Big Sky’s 5,850 acres, Swifty Session Pale Ale is fresh and light - just how we like our beer (and our snow). Pick up a six-pack (or a draft pour) to celebrate the new six-person chair and the start of the 2021-2022 ski season.
