Dreaming of Opening Your Own Brewery? Here's Everything You Need to Know
You can dream it; you can brew it. With the recent rise of craft breweries, many people are getting the chance to open their breweries. But what if you’re a less experienced brewer and don’t know where to begin? If this sounds like you, read on to learn everything you need to know about opening your brewery.
Working on your terms is a great way to improve as a brewer. It’s also an exciting opportunity that not everyone can take advantage of.
Owning your own brewing business can be challenging at times, but with the right planning and hard work, there's no reason why you can't succeed.
What Does it Take to Open a Brewery, and What Are the Costs Involved?
If you’re thinking about starting a brewery of your own, you’ll need to decide first on what kind of brewery you’d like to open.
There are many different types of breweries, and depending on your preferences, you may choose to open a brewery that brews lagers, pilsners, American-style light lagers, or American-imported dark ales.
The costs of opening a brewery can vary greatly depending on several factors, such as the type of beer you plan to brew, the equipment you will be using, and the location of your brewery. Once you’ve determined what you want, it’s best to start looking into the feasibility of opening a brewery.
How Do You Come Up With a Beer Recipe that Will be Successful in the MarketPlace?
There are many different ways to go about this. One method is to head to a local brewery and chat with the brewers. Talking to the brewers can be your next best thing if you’re not a professional brewer and don’t know the ins and outs of beer production.
Ask them what beer they brew and what styles they are most successful with, and then use that data to go from there. You’ll need to know the ideal strength for your beer, the most important feature you’d like to see in your beer, and how you can incorporate that into your recipe.
What kind of Marketing and Advertising Should You Do
to Get Your Brand Out There?
You can use many methods to get your beer out in the marketplace. The only way to go if you want to gain traction with the masses and find customers is to release a great beer. One way to do this is through social media.
You can follow your favorite social media accounts and then repost your beer whenever you have a new beer release. This is the best way to get your beer out there and get potential customers to discover your products. You can even look into streaming your beer on YouTube to get the word out faster.
How Do You Handle the Distribution and Sales of Your Beer Products?
This is where you get to put your spin on it; you can either choose to do it the traditional way or go with an on-site model. Traditional distribution methods involve buying a barrel of beer, bringing it to a Liquor Control Board (LCLB) store, and selling it to consumers there.
This is the slow, complicated and expensive way to go. On the other hand, on-site distribution lets you sell directly to consumers at your location. This is much more efficient and quicker. It also allows you to avoid paying brokerage fees and bottlenecks that traditional distribution methods cause.
How to Price Your Beer
There are a few things you need to consider when pricing your beer. The first is market size. What is the market size for your product in your location? If you’re unsure, you can check out Untappd for more insight.
Once you have the market size, you can use that number as a guide for setting your beer price. Now, with market size in mind, you need to decide how much money you would like to make per barrel.
You can look into buying a custom brew system and running your small-batch brewery. This will save you time and money and provide you with a much more personalized experience than purchasing a commodity system.
Starting a brewery business is a great idea; you should consider it. However, you must ensure that you are prepared for the challenges ahead. You’ll want to start with a clear business plan and financial projections. After that, you’ll want to do your research on the industry and find out what it will take to start your own brewery business.