Fuel the Adventure: Phorm Energy and Sitka Gear Join Forces for Exclusive Camo Can and Backcountry Experience
St. Louis, MO – September 22, 2026 – The SITKA Gear x Phorm Energy collaboration officially went live online today, with in-store availability launching October 5th at the SITKA Bozeman store.
Phorm Energy, the game-changing energy drink produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, is teaming up with SITKA Gear, the premium outdoor apparel brand, in a new partnership, fueling the relentless spirit of the modern outdoor sportsman. Together, Phorm Energy and SITKA Gear are introducing a limited-edition Orange flavor with custom OPTIFADE Marsh packaging. Each can will feature a scannable QR code that gives fans a chance to score an epic hunting experience.
Halie Mohr, Head of Marketing for Phorm Energy said: "Everything we do at Phorm Energy comes back to our community—the people who show up, put in the hours, and embrace the elements. Partnering with SITKA Gear to wrap our cans in their legendary OPTIFADE Marsh pattern is our way of saluting the outdoor community. We share a deep, mutual respect for the grit it takes to succeed out there, and we are incredibly proud to fuel that journey together."
The Orange flavor cues notes of orange soda and candied orange for just the right tanginess on the hunt. Meanwhile, as one of SITKA's most iconic waterfowl patterns, OPTIFADE Marsh makes this partnership perfectly timed for the start of waterfowl season. It is the first concealment of its kind designed around animal vision science, resulting in a striking co-branded design. The custom Orange can, inspired by the fusion of technical gear and high-performance fueling, is a bold statement for the outdoor community looking for their next adventure.
Calder Alford, Strategic Partnerships, Activations & Licensing Manager at SITKA Gear said: “For 20 years, SITKA has obsessed over every element of durable, protective gear built for dedicated hunters and anglers. Phorm Energy shares our deep commitment to performance, so bringing OPTIFADE Marsh to the new cans was a natural fit. Now, we can fuel hunters through long days in the blind with the ultimate gear and beverage to match.”
Fans also have the chance to win the ultimate outdoor experience. Phorm Energy and SITKA Gear are going all out for the modern sportsman with the incredible opportunity to experience a guided waterfowl hunt with one of SITKA’s premier outfitting partners.
The OPTIFADE Marsh wrapped Orange flavor will be available for a limited time starting October 5 at 1stPhorm.com or in select retail locations across Missouri, Oklahoma and Louisiana as well as in store at SITKA’s nine retail locations.
Each Phorm Energy flavor contains a unique blend of ingredients aimed to support mental focus and boost energy through its natural caffeine from green tea. Phorm Energy, a top 15 brand in total energy1, has been rapidly growing since it's national launch in June 2025.
To follow the latest on Phorm Energy and its partnership with SITKA Gear, visit phormenergy.com and follow Phorm Energy on Instagram, TikTok, and Facebook.Fans can also learn more about SITKA Gear at sitkagear.com and on Instagram, Facebook and YouTube.
